Look, we get it. You're trying to figure out why some donors give once and disappear while others stick around month after month. It's not just about the money (though that's obviously important). It's about understanding what's actually going through people's heads when they decide to support your cause. We've spent over a decade working…
Writing thank-you letters well can make or break your donor relationships. Here's the thing: when you're working with a small team and wearing seventeen different hats, it's easy to let gratitude slip down your to-do list. But in our experience, these letters aren't just nice to have. They're one of the most powerful retention tools…
Looking to keep your donors around for the long haul? You're in the right place. Donor retention is honestly the secret sauce of sustainable fundraising , but here's the thing: most nonprofits are way better at finding new supporters than keeping the ones they've got. In our experience working with small nonprofit teams, smart retention…
If you're running a small nonprofit team, you know the feeling: you're juggling acquisition, retention, major gifts, and somehow supposed to grow revenue—all without burning out. Here's the thing: the donor pyramid can be your strategic friend here . It's basically a visual fundraising model that segments donors by giving levels, engagement, and potential, helping…
Look, we've all been there. You work so hard to bring in new donors, only to watch them vanish after their first gift. It stings, and honestly, it's exhausting. Here's the thing: keeping the donors you already have costs way less than constantly chasing new ones , yet most nonprofits are barely holding onto a…
When a donor clicks "make this monthly," something pretty interesting happens beyond just setting up an automatic payment. They're actually entering into a psychological contract that taps into habit formation, identity, and all sorts of cognitive triggers that can keep them engaged for years. And here's the thing: understanding why supporters stay committed to recurring…