Writing thank-you letters well can make or break your donor relationships. Here's the thing: when you're working with a small team and wearing seventeen different hats, it's easy to let gratitude slip down your to-do list. But in our experience, these letters aren't just nice to have. They're one of the most powerful retention tools…
Looking to keep your donors around for the long haul? You're in the right place. Donor retention is honestly the secret sauce of sustainable fundraising , but here's the thing: most nonprofits are way better at finding new supporters than keeping the ones they've got. In our experience working with small nonprofit teams, smart retention…
If you're running a small nonprofit team, you know the feeling: you're juggling acquisition, retention, major gifts, and somehow supposed to grow revenue—all without burning out. Here's the thing: the donor pyramid can be your strategic friend here . It's basically a visual fundraising model that segments donors by giving levels, engagement, and potential, helping…
When a donor clicks "make this monthly," something pretty interesting happens beyond just setting up an automatic payment. They're actually entering into a psychological contract that taps into habit formation, identity, and all sorts of cognitive triggers that can keep them engaged for years. And here's the thing: understanding why supporters stay committed to recurring…