Email marketing continues to deliver exceptional returns for nonprofits in 2026, generating $36 for every $1 spent (DMA). When you're stretched thin with a small team, knowing where to invest your energy matters. The numbers tell a clear story: nonprofits achieve average open rates of 28.59% and click-through rates of 3.29% , consistently outperforming for-profit…
For nonprofit leaders managing lean teams, the challenge is clear: reach the right donors with the right message at exactly the right moment—without burning out your staff. Artificial intelligence is fundamentally changing how nonprofits approach this problem. Rather than relying on guesswork or broad demographic categories, AI-powered segmentation and timing optimization enable organizations to create…
Finding the sweet spot for nonprofit email frequency feels like walking a tightrope—send too few messages and donors forget you exist; send too many and they hit unsubscribe. If you've ever stared at your email calendar wondering whether you're annoying your supporters or staying invisible, you're not alone. Research shows monthly emails work best for…
Nonprofit leaders face an increasingly difficult challenge: do more with less . Your mission is critical, but your team is stretched thin. Email campaigns need coordinating, donor data requires updating, thank-yous must be sent, and engagement must continue—all while keeping costs down. Multi-channel automation isn't a luxury anymore; it's essential infrastructure for organizations serious about…