Finding the right email frequency for your nonprofit can feel like you're constantly second-guessing yourself. Send too many, and you risk annoying your supporters. Send too few, and they might forget you're out there doing amazing work. Here's the thing: there's no one-size-fits-all answer. Expert recommendations range from 1-2 emails per month to 3-5 per…
Look, we're all a little tired of treating email like it's only for December panic mode, right? Here's the thing: email marketing has quietly become the workhorse of nonprofit fundraising, delivering an average ROI of 4200% (yep, that's $42 back for every dollar spent) (Funraise). But the real challenge isn't just sending emails. It's building…
You know that sinking feeling when you send an email campaign and crickets? We've all been there. Email might not be the flashiest marketing channel out there (sorry, TikTok), but it's still the workhorse of nonprofit fundraising. The thing is, inboxes are more crowded than ever, and your supporters are getting bombarded from every direction.…
Look, email marketing isn't sexy. But here's the thing: it's still the workhorse of nonprofit fundraising, and that's not changing anytime soon. While everyone's chasing the latest social media trend, your inbox remains the most direct line to the people who actually care about your mission. In this guide, we're cutting through the hype to…